The intersection of art, commerce, ears and a screen near you
It’s a perfect day, indeed. If you watch much television, you are aware that end-of-year holiday advertising is in full swing. This means releases of video games, movies, music and millions of retail items. Pre-positioning is no longer pre-positioning — it’s just positioning.
One of the more remarkable advertising campaigns dominating the airwaves is PlayStation 4’s ads for their new game platform, set to Lou Reed’s “Perfect Day.” My latest article for WiseTribe examines the impact of PS4’s new ad campaign and its use of a pop music classic to move product.