Engage employees or fall behind your competitors
Look, we all want to be happy, right? It doesn’t matter if you’re at work, at home or on your commute. Happiness — elusive as it can be — is universally valued and appreciated by each of us. Happy employees are happy because they are willfully engaged. Smart businesses figure out ways to engage their employees, in addition to engaging their prospects and customers. Because it begins at home. Engaged employees are more productive, more motivated and more likely to stay with their company. These High E’s, as I call them, are also a company’s best selling method.
Treat every employee like a brand ambassador
Today’s consumers of any item more significant than a package of tube socks are not swayed by sales pitches. Modern shoppers will research a company and its offerings before deciding to buy. Before they buy your product or service, they buy your reputation first. The most savvy customers know that the way to understand what a company is really like is to learn how its employees feel about it.
There are many reasons and ways to engage employees, and in turn, customers. Here’s a quick list of facts and pointers on Upworthy. Part and parcel to putting your employee and customer engagement strategies in place is to communicate effectively: genuinely, openly and frequently.
Of course, communications cannot fix everything. You have to fundamentally desire to connect with your employees and customers on a very real level. To do that successfully, you must have effective communication strategies in place.
Business communication tip from Juju Eye Communications
Business Insider puts out a daily tip email from management experts as part of their “Instant MBA” series. Today’s tip was a gem. It focused on workplace time wasters. The section about PowerPoints is a real beauty:
Power Point presentations
Power Points have become embedded in corporate America and are the bane of every executive’s existence. “The purpose of presentations to executives should be discussion, brain storming, [and] collective intelligence,” says Executive Management Advisor Jim Alampi, not listening to someone read notes off two dozens slides. If you can’t muster the strength to banish Power Points altogether, Alampi says, at least implement what he calls the Rule of Fives:
- Anything to be presented at an executive team meeting has to be sent out five days in advance.
- No more than five slides in any presentation.
- No more than five bullet points on a slide.
- If you are asking for people, money, or other resources, this MUST be stated on the first slide.
- If you ever start reading the slides, you will be excused from the meeting; we have all read the slides ahead of time, and it is an insult to read slides to us.
Does your business have the guts to implement such efficiency?