According to a Pew Research Center report published earlier this month, America’s environmental movement has a problem. Millennials aren’t crazy about being labeled as “environmentalists.”
Strike that image of young, hearty, idealistic hordes mobilized to get in tune with nature and preserve our natural resources for the present and generations to come. Not interested. Or, at least they’re not as interested as their forerunners.
Older Americans are more likely to identify themselves as “environmentalists” than are younger ones. Have we lost the war of the hearts and minds when it comes to taking care of our environment?
Read about the Millennial non-environmentalists on WiseTribe.
Julian Rogers is a freelance writer, communications consultant and owner of Juju Eye Communications. Follow him on Twitter (@mrturophile), or connect with him on LinkedIn and Google+.